New kenya Marketing Plans to be unveiled at WTM 2008

Trek East Africa Reporter

Early next week at Excel, London the Kenya Tourist Board will be unveiling their exciting plans for repositioning Kenya as a quality destination. This will be during the 2008 World Travel Market where Kenya’s Minister for Tourism and Information, will reveal full details of these new initiatives to CNN producer John Bell.

The initiatives include a new and exciting advertising campaign, the building of expert marketing teams both at home and abroad, the launch of a spectacular website, a professional tourism survey and the development of niche products to complement the traditional coast and safari experience.

The creative presentation of Kenya has been reflected in the destination materials developed for a full advertising campaign to reposition and re-brand the destination. The campaign includes an exciting new logo and slogan, an inter-active CD Rom, spectacular destination video, as well as new brochures and other promotional materials.

The Kenya destination website has also undergone a major upgrade in recognition of the increasing importance that the internet is taking as a medium of communication and a source of information, and ranks as one of the most vibrant, evocative and stimulating destination sites around the East African region.

Lately, a full marketing team of young and dynamic professionals have taken their place at the Kenya Tourist Board to enable the development and implementation of marketing plans.

They are backed up by an extensive network of newly appointed global market development representatives in Kenya’s key source markets of USA, and the wider Europe.

The role of these MDR’s is to support the repositioning and raise the profile of Kenya among trade and consumers. Emphasis will be on the quality and diversity of the product, and the potential to develop Kenya as the destination of choice for families and for a variety of hitherto untapped niche markets.

These are the component parts of Kenya’s tourism action plan, which will serve to illustrate both Kenya's vision and future direction. Also, to underline Kenya's firm commitment to the delivery of a really value-added destination, the active promotion of eco-tourism and the development of the kind of community projects that will protect Kenya's wildlife, conserve the environment and enrich the people for generations to come.